Organisational Environment Essay Sample free essay sample

†¢ Today organisations operate in a dynamic environment which changes quickly. †¢ Organizational Environment is defined as a â€Å"set of conditions Social. Legal. Economical. Political or Institutional that are unmanageable in nature and affects the operation of organization† . Business Environment has two constituents: 1. Internal Environment ( Micro environment )2. External Environment ( Macro environment ) Internal Environment Business Decision External Environment Business EnvironmentMacro EnvironmentMicro Environment FinanciersSuppliersCustomersRivalsPublicMktgMediators Mission / AimsManagement StructureInternal Power RelationshipPhysical Assets A ; installations Internal Environment BusinessDecision Company imageHuman resourcesFiscal CapabilitiesTechnological CapabilitiesSelling Capabilities EconomicTechnologicalGlobalDemographicSocio-CulturalPolitical Micro Environment †¢The Micro environment consists of different types of stakeholders clients. employees. providers. selling mediators. rivals. †¢ It is besides known as the Task Environment and Operating Environment and has a direct bearing on the operations of the house. Changes in the micro environment will straight impact the firm’s activities. Internal Environment †¢Internal environment is defined as the events and tendencies inside an organisation that affect direction. employees. and organisational civilization. Factors in the Internal Environment FiscalFactors Companyimage andtrade nameequity HumanResources Vision Mission OrganizationStructureAims Macro Environment †¢ The macro environment consists of factors which are beyond the control of the concern. We will write a custom essay sample on Organisational Environment Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The two sorts of external environments influence organisations are General environmentSpecific environment †¢ General environment – Consists of the economic system and thetechnological. socio-cultural. political/legal tendencies that indirectly affect all organisations. †¢ Changes in any sector of the general environment finally affect most organisations. Political/Legal Environment †¢ Refers to the influence exerted by the three political establishments ie. legislative assembly. executive and bench in determining. directing. developing and commanding concern activities.†¢ The fundamental law of a state †¢ Political Organization†¢ Political Stability †¢ Image of the state and its leaders†¢ Foreign Policy †¢ Laws government concern †¢ Flexibility and adaptability of Torahs †¢ The Judicial System ? Growth scheme Economic environment? Industry ? Agribusiness ? Infrastructure ? Money and Capital Markets ? Per capita and national income? Population ? New Economic Policy Global Environment The planetary environment refers to those factors which are relevant to concern. such as the WTO rules and understandings ; other international conventions/ pacts / understandings / sentiments in other states etc. E. g. hiking in rough oil monetary values has a planetary impact etc.†¢ World is going one market†¢ Improving quality †¢ Competition from MNCs †¢ Capital and engineering transportations †¢ Deciding which markets to come in and what merchandises to fabricate †¢ Adjusting the direction procedure Socio-Cultural Environment †¢ Refers to the demographic features. general behaviour. attitudes. and beliefs of people in a peculiar society. Socio-cultural alterations and tendencies influence organisations in two of import ways Changes in demographic features such as the figure of people with peculiar accomplishments or the growth/decline in peculiar population sections ( matrimonial position. age. gender. ethnicity ) Changes in behaviour. attitudes and beliefs besides affect the demand for a business’s merchandise and services. Socio-Cultural Environment †¢ Culture creates people †¢ Culture and globalisation †¢ Culture determines people’s attitude to concern and work. †¢ Caste system †¢ Spirit of Bolshevism†¢ Education †¢ Ethical motives in concern †¢ Social duty†¢ Social audit †¢ Corporate administration Technological Environment †¢ Technology is the cognition. tools. techniques used to transform inputs ( natural stuffs. information ) into end products ( merchandises and services ) †¢ Changes in the engineering can assist companies to supply better merchandises and services or bring forth their merchandises more expeditiously. †¢ Furthermore technological alterations can profit and besides endanger a concern. †¢ Leads to system complexness†¢ Demand for capital For illustration. over- the-counter medicines have traditionally been available in either pill or liquid signifier. Now the new engineering is comestible movie. like the medical specialties that dissolves immediately. Specific environment – consists of the clients. rivals. providers. industry ordinances and protagonism groups that are alone to an industry and straight impact how a company does concern. E. g. 3 After more than 20 million insecure playthings. many of them produced in Chinese mills. were recalled. the plaything industry spent $ 200 million to increase safety of its merchandises. but because the alteration came from the particular environment merely toy makers and retail merchants were affected. Customer constituent †¢ Companies can non be without client support.†¢ Monitoring customer’s altering wants and needs is critical to concern success Competitor constituent †¢ Rivals are companies inthe same industry that sellsimilar merchandises or services. †¢ Often the difference between concern success and failure comes down to whether your company is making a better occupation offulfilling clients wants and needs than the competition. Supplier constituent †¢ providers are companies that provide stuff. homo. fiscal. and informational resources to other companies. †¢ A cardinal factor act uponing the impact and quality of the relationship between companies and their providers is how dependent they are on each other.†¢ The relationship between the provider and the company is of import because relationship with a strong provider in the market is a competitory advantage to the company. Industry Regulation Component †¢ The industry ordinance constituent consists of ordinances the regulations that govern the patterns and processs of specificindustries. concerns. and professions. †¢ Regulatory bureaus affect concerns by making and implementing regulations and ordinances to protect clients. workers. or society as a whole.†¢ For illustration. the U. S. Department of Agriculture and the Food and Drug Administration modulate the safety of seafood through the science-based Hazard Analysis and Critical Control Points Program. Advocacy Groups †¢ Advocacy groups are groups of concerned citizens who band together to seek to act upon the concern patterns of specific industries. concerns. and professions. †¢ For illustration. environmental protagonism groups might seek to acquire makers to cut down pollution emanations. SWOT Analysis Strengths †¢Strengths—internal to the unit ; are a unit’s resources and capablenesss that can be used as a footing for developing a competitory advantage ; strength should be realistic and non modestYour list of strengths should be able to reply:†¢What are the unit’s advantages?†¢What relevant resources do you hold entree to?†¢What do other people see as your strengths? †¢Examples: good repute among clients. resources. assets. people. experience. cognition. informations. capablenesss. competitory advantages. resources. assets. people ( experience. cognition ) selling. quality. location. accreditations makings. enfranchisements. processes/systems Failings †¢Weaknesses—internal force that could function as a barrier to keep or accomplish a competitory advantage ; a restriction. mistake or defect of the unit ;†¢It should be true so that they may be overcome every bit rapidly as possible Your list of failings should be able to reply:†¢What can be improved?†¢What is done ill?†¢What should be avoided?†¢What are you making as an organisation that you experience could be done more effectively/efficiently? †¢Examples: spreads in capablenesss. fiscal. deadlines. morale †¢lack of competitory Opportunities†¢Opportunities—any favourable state of affairs nowadays now or in the hereafter in the external environment. Examples: unrealized client demand. reaching of new engineerings. relaxation of ordinances. planetary influences. economic roar. demographic displacement †¢Where are the good chances confronting you?†¢What are the interesting tendencies you are cognizant of?†¢Think of: market developments ; rival ; exposures ; industry/ lifestyle tendencies ; ; geographical ; partnerships Menaces †¢External force that could suppress the care or attainment of a competitory advantage ; any unfavourable state of affairs in the external environment that is potentially detrimental now or in the hereafter. †¢Examples: displacements in consumer gustatory sensations. new ordinances. political or legislative effects. environmental effects. new engineering. loss of cardinal staff. economic downswing. demographic displacements. rival purpose ; market demands ; prolonging internal capableness ; unsurmountable failings ; fiscal backup Your list of menaces should be able to reply:†¢What obstructions do you confront?†¢What is your competition making?†¢Are the needed specifications for your job/services altering?†¢Is altering engineering endangering your place?†¢Do you have fiscal jobs?†¢Could any of your failings earnestly endanger your unit? Organizational Culture Organizational Culture Every organisation has a civilization. depending on its strength. civilization can hold a important influence on the attitudes and behaviours of organisation members.What is Organizational Culture? Organizational Culture refers to a system of shared significance held by members that distinguishes the organisation from other organisations. Seven primary features capture the kernel of an organization’s civilization: Invention and hazard pickings. The grade to which employees are encouraged to be advanced and take hazards. Attention to detail. The grade to which employees are expected to exhibit precisenesss. analysis. and attending to item. Outcome orientation. The grade to which direction focuses on consequences or outcomes instead than on the techniques and procedure used to accomplish them 4. Peoples orientation. The grade to which direction determinations take into consideration the consequence of results on people within the organisation.5. Team orientation. The grade to which work activities are organized around squads instead than persons. 6. Aggressiveness. The grade to which people are aggressive and competitory instead easy traveling.7. Stability. The grade to which organisational activities emphasize keeping the position quo in contrast to growing. Do organisations hold unvarying civilizations? †¢ Organizational civilization represents a common perceptual experience the organization’s members hold. We should anticipate. hence. that persons with different degrees in the organisation will be given to depict its civilization in similar footings. †¢ But this does non intend. that there are no subcultures within any given civilization.†¢ Most big organisations have a dominant civilization and legion bomber civilizations. †¢ A Dominant Culture expresses the nucleus values shared by a bulk of the organization’s members. When we talk about an organization’s civilization we are mentioning to its dominant civilization which gives an organisation its distinguishable personality. †¢ Subcultures tend to develop in big organisation to reflect common jobs. state of affairss. or experienced faced by groups of members in the same section or location. Strong versus Weak Cultures †¢ If most employees have the same sentiments about the organization’s mission and values. the civilization is strong ; if sentiments vary widely. the civilization is weak. †¢ In a strong civilization. the organization’s nucleus values are both intensely heldand widely shared. †¢ The more members who accept the nucleus values and the greater their committedness. the stronger the civilization and the greater its influence on members behavior because the high grade of sharing and strength creates an internal clime of high behavioural control. What Do Cultures Make? Cultures maps: ? Culture has a boundary-defining function: it distinctions between one organisation and others creates ? It conveys a sense of individuality for organisations members. ? It facilitates the coevals of committedness to something larger than opportunism. ? It is a sense-making and command mechanism that ushers and forms employees’ attitudes and behaviour. ? It enhances the stableness of the societal system: civilization is a gum that helps keep the organisation together by providingappropriate criterions for what employees should state and make.

Tell Tale Heart free essay sample

Looks Can Be Deceiving In the Tell-Tale Heart by Edgar Allan Poe, the narrator is referred to as mad or insane, but he says that the disease has only sharpened his senses. The narrator insists on his sanity after murdering an old man with a virtue eye. The old man appears to be more of a mystery, the neighbor notifies the three policemen of the suspected murder. The three policemen do not have any special role besides of doing their job of being the policemen that they are. A guilty conscience can alter one’s perception in many different ways. In the beginning of the short story, the narrator seems to be really nervous and paranoid for some odd reason. He seems to be physically and mentally ill because he seems to have lost all sense to reality. The narrator possibly suffers from Tinnitus which is a when a person constantly hears a ringing or buzzing sound. We will write a custom essay sample on Tell Tale Heart or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Tinnitus is commonly found in men over the age of 40 years old. He may have Tinnitus because he is very lonely and rarely sleeps. It seems as if the narrator is trying to hide who he really is because their name is not shared. The narrator possibly does not reveal their name so they will not be found. Is the narrator a possible murderer? The narrator seems to constantly visiting this old man. This old man is mysterious because he is only seen in the narrator’s perspective. The old man is wealthy and that seems to be the main reason for the narrator to constantly want to visit the old man. The narrator appears to have a father and son like relationship with the old man. Could it be possible that the narrator is a slave, and the old man is his owner? The narrator resembles a slave because he is always around the old man. The old man could be the owner because he is wealthy, and he has the narrator do numerous things for him. The old man has a blue eye that the narrator is extremely terrified of. It is common for the white man to have blue eyes, but the short story does not give that information. Having a blue eye gives away that the old man is white. As for being an old short story, slaves feared the white man before slavery was abolished. This could be one of the reasons that the narrator fears the old man and decides to kill him. The narrator cuts up the old mans ody to pieces and, he puts all the pieces under the floor of the house causing the house to smell really badly. Now if the neighbor did not call the police after hearing a scream, the narrator would have gotten away with murder. The policemen had the normal role of doing their job. The neighbor set off enough flags after notifying the police of what he heard. If the neighbor had constantly contacted the police, the policemen would have ign ored everything the neighbor had  said. This short story just goes to show that some people aren’t really who they appear to be.

Evaluative Essay Sample

Evaluative Essay SampleA sample of evaluative essay is a critical part of writing an effective academic document. The reason it is a critical part is that it often determines the acceptance or rejection of the document by the evaluator, which ultimately determines whether or not the document will be used as final proof of your work.You can find many essay samples for evaluation in many different formats. However, you should know that the nature of the format that the evaluator will read may be a major factor in determining whether or not the document is accepted.Most of the evaluative essays will be found in the form of a report that contains a detailed explanation of the content of the document. However, there will also be a sample of evaluative essay that is presented as a written paper. The main reason for this is that the latter will give the evaluator a rough idea of what the final version of the essay will look like.If the evaluator is offered the paper version, it will allow h im or her to compare the essay to the final version of the paper. The evaluator will want to know if the essay was well written and organized.Additionally, the evaluator will want to see that the document was formatted correctly. In the writing world, a document that is formatted incorrectly is simply a waste of time for the evaluator. If the document does not contain proper formatting, the evaluator will think the document is a waste of time as well.The evaluative essay sample that you will be given is important because it is your chance to make sure that the essay is the way you would have wanted it to be. There is no reason to put effort into writing an essay only to be told by the evaluator that the essay was not exactly what you had wanted. It may have been very difficult to come up with the exact words that you wanted, but that is no excuse to have them incorrect.Many of the essay samples are no longer available. Others are very old. When you read about evaluative essay sample s, you should be able to get a good idea of what the evaluator expects to see.Therefore, it is very important to take the time to look at the sample of evaluative essay that is given to you. If you do not know how to use it, you may be a waste of time by trying to get a document that is not what you wanted it to be.

Sample Character Reference Letter for a Friend

Sample Character Reference Letter for a Friend SAT / ACT Prep Online Guides and Tips This final recommendation letter example represents a character reference. A character reference might come from a friend, neighbor, or even relative. It tends to be more personal than professional and speaks to the subject's personality and character. In this guide, we'll explain what character references letters are and when they are needed, as well as how to write one and what to include in your letter. We also include a sample character reference letter so you can see what a complete one looks like, and we end with tips to help you write your own letter of recommendation for a friend. When Are Character Reference Letters Needed? There are two main situations when character reference letters are most needed. The first is for legal reasons, such as a background check or for a court case. In this case, your character reference is used to provide evidence that the person you're writing the letter about is overall a good person and should be found innocent/given a reduced sentence/be paroled, etc. You may also be asked to write a character reference for a friend who is applying for a job but doesn't have much work experience or who has been out of the workforce for an extended period of time but still needs references in order to apply to a job. Some clubs, programs, or schools may also require character reference letters, or they may be needed to sign a lease, but these reasons are less common. How Do You Write a Character Reference Letter? What Should It Include? Writing a character reference letter for a friend can seem intimidating, but it's actually quite straightforward. All you need to focus on is telling the truth about what you like about your friend and why you think they're a good person. This is the template your letter should follow: Introduction: You should always include the date at the top of your letter so people reading it can see how recently it was written. Also, be sure to use the proper honorific, such as "Ms." "Mrs." "Mr. or "Dr." Judges should be referred to as "Your Honor or "The Honorable Judge." How you know your friend: In the first paragraph, give a little background on yourself, how long you've known the person you're writing about, and what your relationship to them is. For example, "I've been Emily's next door neighbor for ten years, and we grew up spending every afternoon playing in my backyard." Your friend's character: In the next paragraph(s), discuss what your friend's character is like and what makes them so great. You can mention ways they have helped you, goals they have achieved, volunteering they've done, donations they've made, causes they're committed to, and/or ways they've helped others. Like the previous paragraph, be specific and use examples in order to make your letter as effective as possible.Writing "Emily has shown her generosity by volunteering at our local senior center every weekend for the past year" is much more effective than just saying "Emily is a generous person." If possible, tailor your examples to the reason you're writing the letter (such as examples of how a person is a great parent for a custody case). Remorse/improvement you've seen (optional):This isn't needed for all character references, but if you're writing a letter because your friend made a bad decision (such as drinking while driving), you can also include examples you've seen of remorse or steps they've taken to make better choices in the future, such as abstaining from drinking and attending AA meetings. This shows that they take their mistake seriously and are committed to being a better person. Conclusion: End your letter by thanking the person reading it for their time and offering to answer any additional questions they may have. Include your full name and contact information at the bottom of the letter. Want to provide a strong recommendation for your employee, but don't have the time to craft the perfect letter? PrepScholar's new recommendation tool, SimpleRec, takes you from good intentions and a blank page to a fully written and formatted letter of recommendation in under 5 minutes. All you need to do is give us some simple pieces of information about your employee and your experience working with them, and we'll do the rest. Try out SimpleRec risk-free today: Sample Letter #9: Written by a Friend as a Character Reference Lara Turner60 Main St.Midtown, NH 03031 April 15th, 2019 To the Honorable Judge Eva Miller, I'm writing on behalf of Rose Davidson in regards to her gaining custody of her two children. I know Rose to be an exceptional parent, and I fully support her having full custody of her daughters.Rose and I have been neighbors for eight years, and our children play together at least once a week. I see her nearly every day, either in the neighborhood or while dropping off or picking up our children from school, andI can attest to her strength of character and devotion to her daughters. I first met Rose when she and her daughters moved into the house next door to mine. We quickly found our paths crossing not just as neighbors, but also as fellow parents involved in the PTA. We and our families have become close friends, and over the years, we've frequently spent time together and set up play dates for our children. Rose and I also regularly babysit for each other, and I always feel confident that my children are safe and well taken care of when she is watching them. I have always been impressed by how dedicated Rose is to being an outstanding mother. She shifts her work schedule and completes her work late at night after her daughters have gone to bed so that she can pick them up from school and be present in the evenings with them. She encourages her daughters to pursue classes and activities they enjoy and is always willing to help with homework and drive them to their weekly soccer practice and art classes. She even goes above and beyond by regularly providing snacks to teammates and classmates during these events. She always listens to her daughters and makes them feel cared for, and I know from my own children that Rose's daughters feel secure and well-loved by her. Rose's daughters are thriving academically and passionate about many extracurricular activities, and I know that with Rose as their mother, they'll grow up to be upstanding members of society. I feel incredibly lucky to know Rose as both a friend and as an inspiration for what a great mother looks like. Ihope that my letter will help Rose gain full custody of her daughters so they can continue to lead full and happy lives. Please feel free to contact me for any further information. Thank you for your consideration. Sincerely, Lara Turnerlara.turner@gmail.com508-726-6245 Recommendation Letter #9: The Breakdown This recommendation letter sample represents a specific type, that of a character reference. A character reference may come from a friend, neighbor, relative, or other person close to the recommendee. While some jobs ask for character references, other circumstances when they might be called for court, as in the above example, buying a house or condo, or for acceptance into a group or committee. Reference letters for a friend tend to be much more personal than a typical professional letter. If you’re asked to provide a character reference, you can describe the person’s personal qualities and character. Just as with any other letter, you should strive to give specific examples to back up your characterization of the subject of your letter. In the above sample character reference letter, Lara Turner attests to the strong character of her friend and neighbor, Rose, to help Rose with her custody arrangement of her daughters. Lara talks about her close relationship with Rose and describes some of Rose’s personal strengths. Since a custody case is specifically concerned with creating the best arrangement for the children, Lara focuses especially on Rose's dedication to her daughters and the effort and care she puts into being an exceptional mother. She states her support and gives specific examples to back up her words. Overall, her letter stands as a strong statement of support for Rose and fulfills its purpose as a character reference for Rose's custody hearing. Tips for Writing a Character Reference Letter Keep the following tips in mind to write the strongest character referenceand letter of recommendation for a friend possible. Know who you're writing to so you can address the letter properly. Know why you're writing the letter so you can better customize your writing. Keep the letter short (generally a page or less). Use specific examples to show your friend's character. Keep things positive. Focus on the positive aspects of your friend's character, and don't disparage them or anyone else in your letter. Maintain a professional tone (no slang or overly familiar language). Proofread your letter before sending it to make sure it is clear and free of errors. What's Next? Are you looking for a more professionally-oriented letter of recommendation example? Check out this job reference sample written by a manager for a full-time employee. Want to learn more? Head over to our full guide on recommendation letters for eight more samples, along with suggestions for how to write your reference. Want to provide a strong recommendation for your employee, but don't have the time to craft the perfect letter? PrepScholar's new recommendation tool, SimpleRec, takes you from good intentions and a blank page to a fully written and formatted letter of recommendation in under 5 minutes. All you need to do is give us some simple pieces of information about your employee and your experience working with them, and we'll do the rest. Try out SimpleRec risk-free today:

Learn About German Plural Nouns With -n and -en Endings

Learn About German Plural Nouns With -n and -en Endings Making a noun plural in English is pretty easy. You usually just pop an -s or -es at the end. The German language is still straightforward, but it does have some more rules to consider, due to the fact that German nouns have genders. This is a look at plural nouns that end with -n or -en.   The nouns in this group start out as mostly feminine and add either –n or –en at the end to form the plural. There are no neuter nouns in this group and neither are there any umlaut changes when forming the plural. For example: Die Frau (the woman, singular) becomes  die Frauen (plural). Die Frau geht spazieren. (The woman is taking a walk.) Die Frauen gehen spazieren. (The women are taking a walk.)Nouns in this group add -en when the noun in singular ends in a consonant. For example, der Schmerz (the pain) becomes  die Schmerzen (the pains). Exceptions to this rule are when the word ends in the consonants l or r. Then the noun will only add -n.For example:die Kartoffel (the potato): die Kartoffeln  (the potatoes) der Vetter (the cousin): die Vettern  (the cousins)  When nouns in this group end in a vowel, -n will be added. Exceptions to this rule are when the vowels are the diphthongs au or   ei.For example:die Pfau (the peacock):  die Pfauen die Bckerei (the bakery):   die BckereienAlso, nouns that end with in add -nen in the plural. Die Musikantin (the female musician) becomes  die Musikantinnen. See the chart below for more examples of this plural noun group. Nom. stands for nominative. Acc. stands for accusative. Dat. stands for dative. Gen. stands for genitive. Plural nouns with –n/en endings Case Singular Plural nom.acc.dat.gen. die Schwester (the sister)die Schwesterder Schwesterder Schwester die Schwesterndie Schwesternden Schwesternder Schwestern nom.acc.dat.gen. der Mensch (the human)den Menschendem Menschendes Menschen die Menschendie Menschenden Menschender Menschen

Sociological and Culturalist Accounts Essay Example | Topics and Well Written Essays - 2750 words

Sociological and Culturalist Accounts - Essay Example Furthermore, the model shapes our culture. It gives us the necessary resources, cryptogram and tradition through which the society compose a universal culture, and that which enables us to fit in the very culture. The question of who possesses media power and the powerless, or even those that can implement might and brutality, and those who cannot is a clear display of the media and its associated culture. The centrality and influence of mass media in modern culture cannot be overlooked. This is a true demonstration of how a number of media sources mainstream information and messages to the society through such forms as internet, newspapers, articles, and Radio. Such information despite positive impact to the society creates an illusion of things not beneficial to the very culture. Mostly, media power proves to be symbolic and persuasive. The media primarily have the greater potential in controlling extensively the mind of readers or viewers but not their actions in a direct way. In such cases of physical, coercive force however, the control of action, that is often the ultimate aim of the exercise of power, is mostly indirect. Whereas the control of intentions plans, knowledge, beliefs, or opinions in mental representations that monitor overt activities is presupposed. Despite the pervasive symbolic power of the media, the audience will generally retain a minimum of autonomy and independence, and engage more or less actively instead of purely passively, in the use of the means of mass.

Advocacy activity Essay Example | Topics and Well Written Essays - 2000 words

Advocacy activity - Essay Example In order to succeed in this task, documenting the changes taking place in terms of legislations and policies, as a tool of social change is hence inevitable. Policy change is one of the greatest foundations, and a highly recommended approach to address the unique challenges faced by the society. The rapidly changing dynamics of the political environment around us clearly highlight the significance of the administration as a professionalizing agent in the field of political science (Furner, 2010). This paper aims to outline an approach to evaluate policy change by highlighting key priorities beginning from a brief overview of the chosen legislation, the significance and scope of the issue, the broad implications of the legislation, as well as an in-depth account of the elected official followed by an explanation of the entire process starting from the basic reasons behind the choice of the elected official an overview of the key points of discussion, to be carried out during the perso nal interview. Summary of the legislation: The key to addressing and resolving various social issues faced by the society lies in the determination of the social reformers and their relentless pursuit to create a more humane society by engaging in policy advocacy (Jansson, 2010). HIV AIDS is one such critical problem faced by the United States. With a total of 1.2 million Americans living with HIV (CDC, 2012), and one in five people are unaware of their infection (Aids.gov, 2012) it is identified as a serious public health concern thus indicating an urgent need to eradicate it through effective policy changes. This section discusses the Cure for AIDS Act 2012, introduced by Representative James Himes in the House, and is aimed at finding an effective cure for the epidemic and makes it accessible in the United States as well as globally. It proposes to establish a research program under the Congressionally Directed Medical Research Program of the Department of Defense to accomplish i ts goal (Govtrack.us). The program is proposed to be headed by the Secretary of Defense in collaboration with the Director of National Institutes of Health; the Director of National Institute of Allergy and Infectious Diseases; and any head of a Federal agency as deemed appropriate by the Secretary. The program aims to develop a cure for HIV/AIDS through extensive research programs, aimed at addressing the fundamental issues such as the key causes behind the persistence of the disease despite the use of various therapies; and developing and identifying various testing interventions to control the spread of any further spread of the disease, among others. The program also seeks to gain assistance from Non-profit entities in terms of co-ordination and sharing of responsibilities through partnership and provision of peer-reviewed funded research. The key objective of this bill is to ensure an effective cure for HIV/AIDS by supporting and encouraging innovative research. The conviction to find a cure has been strengthened further after the recent case of Timothy Brown, the first person ever to be cured of the 'incurable' disease (CBS News, 2012), thus providing a renewed hope to the medical practitioners, researchers and policy makers to revive and accelerate their efforts towards working and campaigning for the just cause. Significance and scope of the issue: HIV/ AIDS is a global epidemic affecting 34 million people worldwide, and claiming 1.8 million lives as of 2010 (WHO, 2012). According to available statistics the situation is equally grave for high-income developed countries as well including the United States. Over 1.2 million people in the United S